Jordan and Ryan Greenhoff have always believed in the power of natural remedies for better health, and they are now sharing that belief with their community through their business, Soul Refresh LLC, located in Washington, Missouri. Their wellness concept integrates modern healing technologies like infrared saunas, red light therapy, and cold plunge baths with traditional values of care, comfort, and community.
Inspired by Jordan’s brother and sister-in-law, who opened a similar spa in Minnesota, the couple received not only advice but also encouragement to pursue their venture. That family spirit helped them overcome the many challenges of launching a business.
One significant hurdle arose when they sought funding. After approaching their regular bank, they were informed that their type of small business loan was not available. Undeterred, Jordan took to the internet in search of a solution and discovered Justine PETERSEN. “Once I found JP, I made the call immediately,” Jordan recalled.
With the invaluable support and guidance of Aida Richardson and the Justine PETERSEN team, the Greenhoffs were able to secure the funding necessary to launch Soul Refresh LLC. This loan allowed them to purchase essential equipment, including saunas, red light therapy beds, and foot detox machines, which are all vital to their holistic wellness approach.
The Soul Refresh LLC concept is straightforward yet impactful: natural remedies for good health. Beyond the equipment and thoughtfully curated homeopathic products, the essence of the business lies in the experience they provide. “We want every person who walks through our door to feel loved and seen,” Jordan shared.
Soul Refresh LLC’s business model centers on recurring wellness services, including sauna therapy, cold plunges, and foot detoxes, with punch card options available for frequent visitors. The company distinguishes itself by offering unique services not commonly found in the region, such as red-light therapy and specialized detox treatments. Additionally, their product line features exclusive items unavailable in local stores, sourced from platforms like Amazon, Faire.com, and MyHealShop.com.
When asked what advice he would give to aspiring small business owners, Ryan answered without hesitation, “Go to JP.”
“Starting a business can be overwhelming. There were many times we thought about giving up — it’s a valuable lesson in patience and persistence through challenges.”
Looking ahead, the couple plans to expand their services by adding more treatment rooms, hiring a massage therapist, and introducing a workout pod room to better meet the needs of their growing clientele.
Soul Refresh LLC, supported by Justine PETERSEN, is revitalizing individual health and bolstering the small business spirit of Washington, Missouri.
Follow them on Instagram @Soul_Refresh2024 and on Facebook at Soulrefresh to stay updated!